Ebook Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Edition), by Fred R. David, Forest R. David
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Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Edition), by Fred R. David, Forest R. David
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For courses in strategy.
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A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
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Also Available with MyManagementLab �
This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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NOTE: You are purchasing a�standalone�product; MyManagementLab�does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for:
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0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package
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Package consists of:
- 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
- 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases
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- Sales Rank: #67936 in Books
- Published on: 2016-01-15
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.00" w x 8.50" l, .0 pounds
- Binding: Hardcover
- 696 pages
- Brand New US Hardcover Ships Fast
About the Author
Fred R. and Forest R. David, a father–son team, have published more than 50 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. Fred and Forest’s recent article titled “Mission Statement Theory and Practice: A Content Analysis and New Direction,” published in the International Journal of Business, Marketing, and Decision Sciences, is changing the way organizations devise and use vision and mission statements.
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Fred and Forest are coauthors of Strategic Management: Concepts and Cases—A Competitive Advantage Approach that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of strategic management for almost three decades, providing an applications, practitioner-approach to the discipline. More than 500 colleges and universities have used this textbook over the years. For seven editions of this book, Forest has been sole author of the Case Instructor’s Resource Manual, having developed extensive teachers’ notes (solutions) for all the cases. Forest is author of the Case MyLab and Chapter MyLab ancillaries, as well as the free Excel Student template found on the author’s Web site. www.strategyclub.com
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The authors actively assist businesses globally in doing strategic planning. They have written and published more than 100 strategic-management cases. They were invited keynote speakers in September 2015 in Monterrey, Mexico, at the “XXII Congreso Industrial,” the largest Congress of Industrial Engineering in Latin America. They were also invited keynote speakers at the Pearson International Forum in Monterrey, Mexico, delivering a one-hour presentation to 80 Spanish-speaking, management professors.
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With a Ph.D. in Management from the University of South Carolina, Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Forest has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Only Limited Use Permitted...
By K. Deans
Content is good. However, I am frustrated with service and utilization. I work 60 hours a week and take courses consuming another 20 to 25 hours per week, on top of having a family to support. I grab a few minutes to work on graduate work anywhere I can, and it's rarely at the same place and same time, day to day. I have a desktop at the office, a desktop at home, a laptop for traveling, and an iPad/iPhone for traveling really light. I even read when getting my hair cut, as time is limited. It is absolutely absurd, however, that I can only access this "digital" book from 2 devices, the first two I access from. There is no reason not to allow me to download this to multiple devices like most other eBooks. I've recommended to the University that they find an alternative for future courses. My time is precious. It shouldn't be wasted by silly administrative decisions such as this from the digital publisher. Again, this is absolutely not helpful.
0 of 0 people found the following review helpful.
Great for MBAs and undergraduates
By Augusto Alvaro
Fred R. David, his son, and other collaborators have taken serious time to create this successful textbook on "Strategic Management." This book provides in-depth information on creating the perfect mission, vision statements among other relevant topics for the businessmen and women. It has very important cases: boxed inserts starting a chapter, Cohesion Case from Pepsico, Inc. (2013) for the end of each chapter, and 29 student's friendly cases along with financial statements from well-known companies worldwide. What else can you really ask from a business book these days? I don't understand the negative reviews from this great professor. This is it in business!
Highly recommended for anyone who is serious in viewing, expanding his/her knowledge in strategic business management.
1 of 1 people found the following review helpful.
Terrible
By AmazonCustomer
The product received is the global edition. Even if you order the kindle version, paperback, or hardback, they are all the same global edition that does not have the same content and completely different case studies. The picture shown & ISBN listed is a completely different book. False advertising.
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