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Direct Mail Is NOT Dead: Grow Your Business With Targeted Direct Mail, by Eugene Montanez
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In today's technology-driven world, many people believe online advertising is the only viable way to reach clients. They fail to realize that online powerhouses like Facebook and Google both spend millions of dollars each year on a seemingly outdated advertising technique, direct mail. However, direct mail is highly effective because it incorporates technology to personalize the mail so the message gets to the right people. Even better, businesses can accurately measure the effects of direct mail and stop wasting half of their advertising budgets on failed strategies. The definition of insanity is attempting the same strategy over and over again, expecting different results. Yet, when it comes to marketing, many business owners are stuck in a cycle of insanity, trying variations of campaigns that get no results. Even worse, they don't even know how to tell what is and is not working. This book will change that. Direct Mail is Not Dead will show you how to develop a marketing plan from scratch and how to measure it so you know it is working. You'll learn why branding is bad for businesses that do not have multi-million dollar marketing budgets and how to implement a direct mail marketing campaign that is a measurable, effective way to make sales and grow your business. • Are you tired of trying the same old marketing techniques that do little more than drain your budget? • Are you looking for a straight-forward, easy-to-use approach to creating and implementing a marketing plan? • Are you ready to grow your business exponentially? If you answered yes to any of these questions, this book is for you. Some of the topics covered: • Goal Setting • The 3 Ways to Grow Your Business • How to Create a USP • Why Branding Is Bad • The Real Value of a Customer • How to Create Laser Focused Mailing Lists • How to Use Email and Websites with Direct Mail • Drip Marketing • Trade Show Marketing • How to Send the Right Message • How to Track Your Results "In business you've got to adapt, change or die. Whether you're on Wall Street or Main Street, everyone's goal is to increase the zeros on their bottom line. If you aren't including direct marketing to do that, then you're insane! Stop waiting for change to happen and let Eugene lead you the way to marketing success." - Jeffrey Hayzlett, Host of C-Suite with Jeffrey Hayzlett When you buy the book online, you will receive several free bonuses. These include worksheets and reminders designed to motivate you and maintain your focus while implementing a powerful marketing campaign using direct mail advertising.
- Sales Rank: #3104811 in Books
- Published on: 2013-11-22
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .29" w x 5.50" l, .33 pounds
- Binding: Paperback
- 126 pages
About the Author
Entrepreneur Eugene Montanez knows from firsthand experience what it takes to grow a successful business. While still in high school, he opened his first business in his mother's garage and transformed it into a modern printing and marketing firm. Today, Eugene and his wife, Paula, still oversee operations at Allegra Marketing Print Mail in Corona, CA, where they help businesses of all niches expand and increase profits through unique marketing campaigns. Eugene is also active in local politics, serving on the City of Corona Planning Commission for eight years before being elected to the City Council and serving two terms as Mayor of Corona. During his tenure as a city leader, Eugene actively attracted nationally recognized companies to the southern California city and encouraged them to stay in the area. Visit www.DirectMailIsNotDead.com/book and learn how you can use his expertise and proven strategies to transform your own business through effective marketing. When you purchase the book, you get access to several resources to help you implement the ideas. * 3 Ways to Grow Your Business poster * Branding Is Not Good reminder * Full-color direct mail samples * Ideas for writing effective headlines * Planning worksheets
Most helpful customer reviews
1 of 1 people found the following review helpful.
The book is okay.
By MarsMan
The book is okay. It has a few good nuggets of information. The biggest killer of this book is the bad formatting and meaningless photos. I would recommend to the author, to get rid of the photos. They don't add to the content you're writing about. Also, the rest of the content is disorganized.
Also, there are these meaningless interviews with random people. It's agonizing reading through them.
I guess that's about all I got to say.
1 of 1 people found the following review helpful.
nope, it ain't dead yet
By Henry Evans
I enjoyed this book and picked up several great nuggets about how to successful do direct mail.
For many years I have been a big fan of direct mail and use it extensively so maybe I'm a bit biased :-)
I know the author has done a LOT of direct mail, so you're really learning from someone with a great background in the space, and I also happen to believe that direct mail isn't dead as well!
Henry Evans
0 of 0 people found the following review helpful.
Lots of great information here
By Linda Coss, Food Allergy Author
This book is filled with lots of great information, written by someone who clearly has a great deal of experience with many forms of marketing.
As the author points out, creating and maintaining personal relationships with your customers will get you much further than having a "brand." Direct mail is a great way to do this, as it's high-impact, tangible, private, customizable, and gets you 5 to 7 seconds of one-on-one time with the recipient. Direct mail works. It's no wonder direct mail is still alive and well!
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