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Global Strategic Management, by Jedrzej George Frynas, Kamel Mellahi
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Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.
Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.
Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.
- Sales Rank: #140623 in Books
- Published on: 2015-01-22
- Original language: English
- Dimensions: 7.50" h x .90" w x 9.60" l, .84 pounds
- Binding: Paperback
- 474 pages
Review
"This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended." --John Child, Professor of Commerce, Birmingham Business School, University of Birmingham
About the Author
Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.
Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.
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